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Zero to one, in marketsthat don't exist yet.

Robert Hever

Zero-to-one operator and GTM strategist. I sit between leadership, sales, product, and the customer, and I translate between them. I have used one method across fifty-plus executive teams, a tier-one bank, and a five-year startup.

0years taking a data infrastructure company from zero to one
0executive teams taken through product-market fit
0CAD in proposals generated for client sales teams
0technical projects delivered as product lead
01

Zero to one

I take a product from idea to first customers, first revenue, and first team. I have done it inside a company and as the company.

A new service reached a quarter of company MRR in ten months. An oracle protocol grew from nothing to US$50M+ secured.
02

Technical GTM specialist

I build go-to-market for software with a technical buyer and a long sale. I have done it in established categories, crowded ones, and new ones. I learned the innovator-to-mainstream playbook working alongside Aaron Ross, who scaled Salesforce from $10M to $100M.

Enterprise AI and data platforms, distributed databases, managed detection and response, legal and accounting automation. Fifty-plus B2B clients, most of them SaaS.
03

Team leader

I am a servant leader. I align the team on the what and the why. I let the experts own the how. We solve hard problems together.

12 core hires, 4 engineering lab partners, a core team that stayed four to five years.
04

Translator

This is the superpower. I sit between leadership, sales, product, and the customer. I turn what one group says into what the next group needs to hear.

Product owner in the agile process for 100+ stakeholders inside a tier-one bank adopting conversational AI. Scrum leader for Charli3's zero-to-one builders in Web3.

About

New technology fails in the gap between the people who build it and the people who buy it. I work in that gap.

At Predictable Revenue I led product-market fit work for more than fifty executive teams. I co-created a service there that grew to a quarter of the company's revenue. At Finn.ai I represented a tier-one bank inside the product team. We shipped conversational AI to the bank's customers three times. At Charli3 I ran customer success, operations, and production for five years. The market was in a bear cycle the entire time. My team shipped Cardano's first native oracle, a push oracle. We followed it with the first pull oracle and the first L2 partnerchain MVP on the chain. We also shipped the first proof of reserve service on Cardano. It gave USDM, the first 1:1 fiat-backed stablecoin on the chain, cryptographic proof of its reserves.

My domains have been blockchain, enterprise AI, data infrastructure, and software. My method has not changed. Finding product-market fit is a translation between the executive mission, the product design, and the customer's job to be done. I believe in data-driven outbound experimentation and quick adaptation to changing market needs.

I am a zero-to-one operator and a GTM strategist. I work best in the seat between leadership, sales, product, and the customer. Translating between those groups is my strongest skill.

Founder and OperatorTechnical Product ManagerGTM StrategistZero to OneServant LeaderCustomer Success LeadCognitive ScientistCoach and Teacher
Robert Hever
Based inVancouver, Canada
WorksRemote, travel welcome
DomainsBlockchain and Web3, enterprise AI, data infrastructure, software solutions
EducationHonours Cognitive Psychology and Philosophy, Western University
Graduate studiesPhilosophy of Mind, coursework, Simon Fraser University
TaughtLogic, Critical Thinking, and Theory of Knowledge, 11 courses at SFU
CertificationSAFe Agile, 2021
HobbiesCompetitive billiards player, single-handicap golfer, avid hiker and snowboarder, prolific reader
StatusOpen to conversations

Work

Four companies, most recent first.

Charli3

Co-founder and COO, 2021 to 2026
Cardano's first native oracle. I ran customer success, operations, and production for five years through a bear market.
99.99%+uptime
12 of 15grant projects completed, as of Sep 2026
US$1.45M+public grants raised
US$50M+total value secured at peak
  • Our team launched one of the first smart contracts and one of the first protocols on Cardano, and built one of the oldest and most recognized brands in the ecosystem
  • Shipped the first push and pull oracles and the first L2 Cardano partnerchain MVP
  • Built the team and aligned it on the mission: 12 core hires, 4 engineering lab partners, 35+ contractors at peak, and a core that stayed four to five years
  • Took over product when the founding CTO left in 2023, ran scrums with the team, and delivered 12 grant-funded projects as product lead
  • Wrote every grant, and delivered projects held under co-founders' names as well as my own
  • Shipped the first proof of reserve service on Cardano, integrated with banks to verify US$15M+ backing USDM, the chain's first 1:1 fiat-backed stablecoin
  • Paused the feeds in May 2026 after 1,306+ days of continuous uptime with roughly US$20M still secured, released the push and pull oracles under the MIT license for the ecosystem, and told the community why in plain terms

Finn.ai (acquired by Glia)

Senior Customer Success Manager, embedded with a tier-one bank, 2020 to 2021
Enterprise AI customer success. The voice of a tier-one bank inside the product team, from requirements to public launch.
50%+of company revenue on the account
100+bank stakeholders
3production launches to live customers
SAFecertified to work bank-side
  • Product owner writing tickets for data science, engineering, model, and back-end teams
  • Sat in 50 to 100 person calls inside the bank across integrations, security, and product
  • Reported to the Head of Customer Success and the CEO, and briefed the executive team on the account
  • Ran overnight weekend launches of the AI inside the bank

Predictable Revenue

Senior Account Strategist, Product Marketing Consultant (Niche Specialist), then Program Manager, 2018 to 2020
Product-market fit and outbound strategy for 50+ executive teams across YC, a16z, and Fortune 1000, working alongside Aaron Ross.
500+sales-accepted leads in year one
80+opportunities opened
C$15M+in proposals
1/4of company MRR from a new service within 10 months
  • Year one as Account Strategist: generated the leads, opportunities, and C$2M+ in client closed-won at 1.5x the average client load, with the highest client lifetime value on the team at twice the average
  • Took on the unofficial Niche Expert role, running the PMF discovery workshops for the team: about 48 remote and 3 to 5 in person alongside Aaron Ross
  • Saw clients wanted discovery before leads, so lengthened onboarding and reset lead expectations, which produced happier clients and more leads
  • Worked with the product manager to redesign the software around experimentation
  • Co-created Outbound Validation, a product-market fit service that tests up to 40 value hypotheses with up to 20K prospects in 120 days through live customer development conversations, mapping a market quantitatively to de-risk GTM investment. Scaled it to a quarter of company MRR within ten months
  • Trained and managed the client success team that delivered it, wrote the guides and set the KPIs. Early adopters: C$463K ARR closed in six months, 100 NPS, no early churn, half expanded into other services
  • Proposed the client path the company adopted: Aaron Ross coaching and strategy, then Outbound Validation, then outbound lead generation
  • Interim Head of Consulting and Coaching for two months during a company restructure, and co-delivered the first redesigned outbound sales team training

Conik

Founder, 2026. Formerly bevay.com
A verified data layer for the agent internet. Eight months of research, a founding team that committed without pay, and a thesis that still holds.
8 moof research
9person founding team, unpaid
2team members who took unicorns from 0 to 1
Cooleyas counsel, deferred fees, no equity
  • The thesis: agents will need to judge subjective questions. Frontier models are trained on historical data, while current data lives in unstructured, unreliable, AI-affected sources. Conik structures that data and gives agents a pipeline to answer from measured sources
  • Eight months of research into AI reasoning engines, the agent internet, fair use and content licensing for AI, AI oracles, and subjective prediction markets built on unstructured data
  • Team: a compliance-specialist Managing Director from FTI Consulting, 0-to-1 operators from Chainlink and Salesforce, an NIH national AI program director, LLM experts, and my previous engineering team
  • Former bosses, business partners, and my engineering team all committed to the venture without pay
  • Investor assets and websites built with agent swarms
  • Internal diligence found the space crowded with heavily funded competitors. The thesis needs a home with the team, capital, and motivation to go after it

GTM use-cases

Fifty-plus markets. A sample, to show the breadth of the work and how the method adapts to any market.

Industries sold into

From chain restaurants to the Fortune 50. Companies from $2M to $5B+ in revenue, all B2B. Personas from CEO, CTO, and CIO to Head of Digital Transformation, lead pastor, and label engineer. Leads generated at FANG, Walmart, Pepsi, Morgan Stanley, and hundreds more.

Technical fluency

I do not write production code. I run the teams that do. I understand the work well enough to scope it, prioritize it, test it, and take it through audits.

3 yrsrunning engineering scrums
15technical proposals scoped with engineers
4external engineering labs directed on the what and why
12public projects shipped as product lead, 2023 to 2026
99.99%+uptime under my incident response
Problems solved on-chain at Charli3
PROBLEMCardano's 20-second block time was too slow for the data our customers needed.
WHAT WE DIDWorked with the team to build a layer 2 partnerchain on Substrate with 6-second blocks. Built a custom bridge that brings that data back to Cardano while keeping Cardano's security guarantees.
PROBLEMReferencing a single price feed on-chain was expensive.
WHAT WE DIDBundled price feeds into one reference using the EUTXO model.
PROBLEMProof of reserve on a push oracle lacked the precision and control a bank customer requires.
WHAT WE DIDMoved the service to a pull oracle so the customer can request a reserve update on demand. Along the way we solved privacy requirements on bank endpoints, rate limits, mismatched update timelines, and different datum structures for the output.
PROBLEMPrice APIs from DEXs and aggregators expose an oracle network to stale data and corrupt endpoints.
WHAT WE DIDThe team designed and shipped an MIT-licensed Python DEX aggregator. It pulls prices directly from liquidity pools, weighted precisely, and accounts for transfers between pools before each block update.
PROBLEMTraditional oracle networks do not validate off-chain data. Some use cases require it.
WHAT WE DIDBuilt an oracle validation service. Nodes check a trusted endpoint for a value, compare it to the on-chain value, and return agreement or a replacement once consensus is reached. Shipped an end-to-end proof of concept with Adobe Magento that validated e-commerce coupon codes.
PROBLEMProtocols wanted to call price feeds inside their own user flows, including payment.
WHAT WE DIDThe team created the pull oracle to meet that need.
PROBLEMHard forks broke things, and some problems were beyond the team.
WHAT WE DIDBrought in outside expertise to augment the team. Recruited several high-profile Cardano technical leaders to support projects where my own skills fell short.
How I ran the product function
  • Took over the product team when the CTO left in 2023 and ran it through 2026. Shipped 12 public projects, each with a detailed scope.
  • Created the engineering projects and workflows. Broke work into tasks and assigned them to team members.
  • Wrote 15 technical proposals, each scoped with the engineering team.
  • Ran quality testing before releases.
  • Managed the node operator list and led support for node software issues.
  • Working understanding of the major Web3 protocol types: DEXs, lending, stablecoins, prediction markets.
  • Led the incident response team and wrote the incident reports. Borrowed the processes and standards from my year inside a tier-one bank.
  • Primary lead on the 2024 on-chain, off-chain, and security audit. Took the findings back to the team and closed them, including complex security issues.
  • Main non-technical lead on the CertiK audit.
  • Built a financial audit team for a corporate rollover and led them through books that held only digital assets, one of the first audits of its kind in Canada.
  • Team shipped the first EUTXO-based push oracle, the first pull oracle, one of the first active smart contracts on the chain, and the Python DEX aggregator.
Elsewhere

Finn.ai, acquired by Glia

  • Worked directly with engineering stakeholders on security and integration flows, model training requirements for new banking products, and launch requirements.
  • Main contact for multiple solutions architects on the auth token framework that lets conversational AI exchange banking information over WhatsApp.
  • Turned the bank's engineering needs into Jira tickets for the data science, model, and engineering teams. Tracked dependencies across teams to keep launches on schedule.
  • Ran QA before each production launch. Troubleshot engineering issues with the team at 3am.
  • Main contact on the account for technical issues. Understood the problem under pressure and got it to the right executive or engineering team.

Conik

  • Translated the architecture of an AI data pipeline into investor slides a non-engineer could follow.
  • Designed an end-to-end, self-improving infrastructure tied to AI oracles.

Predictable Revenue

  • Comfortable in the room with CTOs, architects, and product managers.
  • Can see a product at the technical level and at the level of detail a buyer cares about.

Tooling: AWS, Google Cloud, Vercel, Auth0, GitHub, Confluence, Jira, Notion, Figma. I use multiple frontier LLMs to build agents that improve my own workflow.

How I find product-market fit

The same seven steps in every market. Legwork first, strategy second, experiments decide, then the revenue team gets the playbook.

STEP 1 OF 7

Start with the executives

Mission, vision, and the leadership team's gut on where product-market fit is. Their assumptions become the first things to test.

STEP 2 OF 7

Ask the front lines

Sales and sales enablement. Where deals are won and lost, what drives revenue, which sales were the best and why.

STEP 3 OF 7

Listen to customers

Success stories, failures, and churn. Direct discovery calls with customers wherever possible.

STEP 4 OF 7

Map the market

Segments, competitors, and the whitespace nobody is selling into.

STEP 5 OF 7

Build hypotheses

Strategy sessions that turn the legwork into JTBD-style sales hypotheses worth testing.

STEP 6 OF 7

Run experiments

Outbound experiments for the sales team. Whatever finds traction becomes the strategy.

STEP 7 OF 7

Enable sales

Once a hypothesis has traction, give the revenue team the assets, flows, and playbooks to take it to market.

Writing

Work in progress. Articles on topics that interest me, added as they're written.

Substack

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Contact

Pick a time below, or email robert.hever@blockdevs.io.