Don't fund assumptions.Test the market first.

Engagements start at $8K. The price is fixed in USD and set after a scoping call. 50% is due upfront and 50% on delivery of the plan and the final strategy session.

About 14 days, depending on the size of your team and the scope. Discovery takes one day on location or one to two days remote. The plan follows within one week. Then three check-in calls at 30, 60, and 90 days.

No. No lead lists, no campaigns, no outsourced SDR work. The sprint gives your team the market hypotheses and a guide to validate them. Your team runs the validation.

Each engagement is custom and tied to what you perceive is most important for your team to achieve. We work together to scope the engagement, define success, and attach value to our relationship.

As a leader, you get insight into the thinking of your team. You get a structured way to align everyone on the plan, with every team an active participant. You get a strategic plan the whole team uses to run market discovery. And you get an advisor to help you validate, and eventually scale, with connections to trusted resources for the scaling. The written deliverable is the Product and Market Strategy Plan: team findings compiled and anonymized, a market strategy overview, a short-list of market hypotheses, a validation guide, and an executive summary. Then a 1 hour 15 minute strategy session.

Leadership, product, and sales. I speak with each group separately. If you have customers, I speak with them directly to find out why they bought. Then I prepare and host a team workshop where the team leaders review the findings and align on the market hypotheses worth validating. Kickoff is a 30 minute call with the team leads, and an onboarding form collects product info, sales history, and any GTM you have already done.

No. The sprint works for a new product or an existing one. The situations it fits include a first sales hire, a hire for a specific market, a new product launch, a new market, GTM that is struggling, and teams that disagree on the GTM strategy.

Yes. I have helped several AI infrastructure products find product-market fit, and I implemented conversational AI inside a tier-one bank. Seven of the 24 sample markets on this page are data, AI, and infrastructure products.

Your team validates the market hypotheses with the guide. Fractional support is an add-on. I guide your team through the validation and interpret the results against the hypotheses.

GTM consultants promise you the world and rarely deliver it. They spend 90% of their time on execution and 10% on strategy. I focus 100% on strategy, with a validation approach that provides real, tangible results to support your focus. Instead of following a gut instinct, or handing you my version of your ICP and messaging, I coach your team to unlock this yourselves and keep doing it as your solution evolves. I never tell you your best market or what to do with your product to get there. Your team knows your product and already knows the market. I can help with market blind spots. But at the end of the day, especially with complex or technical solutions, the strategy is already in your team. It takes a structured way to bring it out and test it.

In the 30, 60, and 90 day follow-ups for the Strategy Sprint, I review your methods and point out anything worth adjusting. If you did everything right and the market still did not respond, consider yourself lucky. If you had spent hundreds of thousands or millions scaling a market hypothesis that got no traction, that money would be gone. You just saved it. We can reconnect fractionally or run another sprint to pivot your product or market strategy. I also usually provide alternative paths and my own insights in the strategic plan.

No. Finding product-market fit sometimes involves failing quickly. I guarantee your team will have a plan to test and validate a market strategy before scaling it. You will have a more aligned team, a system that provides real market feedback, and a process for running market discovery that can inform product or GTM design.

Remote by default. Travel is welcome, with onsite visits available at client expense. Discovery can be one day on location.

Boutique by design. One senior strategist does the work a large consultancy would staff a team to do, in about two weeks, at a fixed price. I have been the founder, the product owner, and the strategist. You get the person, not the deck.